Nutshell: Think frequently about new development that can affect your business model, everything keeps on changing: Technology, Economic cycles, Social trends, competitors.

We rarely take the time to think about the changes that surround us while managing our business. We are so into the internal factors, and sometimes ignore the external factors mentioned at the title. Take the time (if you can, better not alone) to sit down and discuss what is changing now in the surrounding of the business and how it might affect you.

A new competitor does something new that works? Facebook ads are the new trend? You have an online school for live sessions and more people start to have broadband in developing countries?